Advising Agrial in connection with the acquisition, through its vegetables subsidiary Priméale, of the Dutch Group Van Oers United, a fresh vegetables specialist in the Netherlands.
The acquisition of Van Oers United enables the Agrial Vegetable division to:
* consolidate its international position in the markets of Northern Europe in accordance with its strategic plan: The Netherlands, Scandinavia, Belgium, Germany and the UK.
* expand its range of vegetables, with products such as different types of fresh beans, Brussels sprouts, spring onions, and sweet corn.
* secure year-round product availability thanks to large production locations and processing facilities in The Netherlands, Morocco and Senegal.
This acquisition is subject to approval by the competition regulators in the countries concerned.
Agrial already leads the European market for ready-to-use fresh vegetables with its Florette brand, and with this acquisition it will also become a European leader in the fresh vegetables market, and will benefit its producers and customers as a result.