Olswang has advised German media group Burda on its lead participation in a $27m Series C funding round in Vinted.com, a Lithuania-headquartered online clothing marketplace and social network.

Burda GmbH, part of the more than €2 billion Hubert Burda Media group and European publisher of fashion and lifestyle magazines Elle and InStyle, is a perfect fit for Vinted, which provides paid-for on-demand fashion advice and a facility for re-selling “pre-loved” fashion. The UK-incorporated Vilnius-based start-up had previously raised two significant financing rounds to the combined value of $40 million with venture capital investors German VC firm Accel Partners and US-based Insight Venture Partners. This series C funding round brings the total amount of venture capital raised by Vinted since 2013 to $60.6 million.

This is Olswang’s first instruction from Burda, whose portfolio includes over three hundred publications, alongside digital assets such as XING, the business social network.

“We are very pleased to have acted for Burda on this exciting investment, and to welcome them as a new client,” Mark Bertram, Olswang Partner and Head of the firm’s International Corporate Practice, said. “Our industry-leading expertise in the media and digital space, not to mention in the fashion sector, combined with our cross-border transactional experience make us ideal advisers for Burda. We look forward to building a strong and lasting relationship, and to advising Burda on future matters.”

The Olswang team was led by Olswang Partner and Head of the International Corporate Practice Mark Bertram, along with Senior Corporate Associate Theo Godfrey, Corporate Trainee David Whitehead, and Employee Benefits Senior Associate Catherine Merry.