Taylor Wessing has advised Friction Free Shaving, the world’s first shaving subscription company for women, on the successful £1.25 million series A round financing with Athene Capital.

The investment by funds advised by Athene Capital LLP will facilitate an exciting partnership and a comprehensive media campaign with Northern & Shell, one of the UK’s largest publishing groups whose media portfolio includes OK! Magazine, New! Magazine, Express and Star newspapers, together with access to its multi-channel television advertising inventory.

Friction Free Shaving has experienced exponential growth since its launch 18 months ago with over 8,000 monthly subscribers. The company aims to take a significant portion of the women’s shaving market, estimated to be worth several hundred million pounds in the UK alone.

Briar Keen, Co-Founder of Friction Free Shaving said: “We are thrilled about this deal and have already seen some great results. Angus and the rest of the Taylor Wessing team have provided us with amazing support including significant negotiating expertise, superb attention to detail and a personalised approach to every issue. We look forward to a continued successful working relationship with this team as we grow our business further.”

Angus Miln, partner in the corporate technology team said: “It was a real pleasure to work with the FFS team. The company is an exciting start-up that is really gaining traction. We look forward to seeing where their journey will take them next.”

The Taylor Wessing team was led by Angus Miln and supported by Jemilla Olufeko in the firm’s corporate technology practice, with specialist advice provided by Sam Lenox (Tax & Incentives) and Charlotte Jackson (Employment).