On April 10, 2014, IBM announced a definitive agreement to acquire Silverpop, a privately held software company based in Atlanta, Georgia. Silverpop empowers marketers with cloud-based capabilities that deliver personalized customer engagements in highly scalable environments. Cravath represented IBM in connection with this transaction, which is subject to customary closing conditions and regulatory clearance and is expected to close in the second quarter of 2014. Financial terms of the deal were not disclosed.

The Cravath team included partner Minh Van Ngo and associates Curtis R. Weber and David P. Willard on corporate matters; partner J. Leonard Teti II and associates Rachel H. Kiwi and Stephen R. Severo on tax matters; partner Jennifer S. Conway, practice area attorney Lawrence A. Pasini and foreign associate attorney Peter Wehner on executive compensation and benefits matters; practice area attorney Gary R. Eisenman on real estate matters; and partner Matthew Morreale on environmental matters.