International technology, media and telecoms law firm Olswang has advised German media group Burda on its acquisition of a significant minority stake in Notonthehighstreet.com, one of the UK’s fastest-growing online retailers. The Series E funding round, raising £21 million, was led by Burda, with support from Notonthehighstreet.com's existing investors, including Industry Ventures, Eight Roads and Index Ventures.

The Hubert Burda Media group is the European publisher of various fashion and lifestyle magazines including Elle, Harper`s Bazaar and InStyle. Founded in 2006, Notonthehighstreet.com specialises in providing an online curated marketplace for independent sellers of gifts. It will use the cash injection to further build its core offering, develop the customer experience and invest in technology, innovation, marketing and operations.

Olswang International Head of Corporate and Partner Mark Bertram commented: "Notonthehighstreet.com is one of the most successful online retail platforms to emerge in recent years, and Burda's investment will allow it to continue to innovate and further grow the brand. We're delighted to have advised the group on such an important transaction."

Olswang previously advised on Burda's lead participation in a $27m Series C funding round in Vinted.com, a Lithuania-headquartered online clothing marketplace and social network.

The Olswang team was led by Mark Bertram and Corporate Senior Associate Theo Godfrey, along with Co-Head of Media and Commercial Partner Victoria Gaskell, Corporate Associate Lauren Wood, Employment Benefits Associate Sam Marriott and Corporate Trainee Katherine McKenna.