Olswang’s London and Munich Corporate teams have advised the founders of Munich-headquartered digital agency CONRAD CAINE GmbH on its majority stake acquisition by creative agency POSSIBLE Worldwide, a subsidiary of international communications services group WPP Plc.

CONRAD CAINE’s award-winning online, mobile, video and social campaign work for global and local brands, such as Siemens, Deutsche Bank and Goodyear Dunlop, strengthens POSSIBLE Worldwide’s expanding digital footprint and makes Germany WPP’s fourth-largest market after the US, UK and China.

Olswang Partner and Head of Corporate Mark Bertram commented: “We have been working with Conrad and Christoph who founded the agency in 1998 and have grown it into one of the most successful independent digital agencies in Germany. The agency’s footprint in Western Europe and South America made it a particularly attractive growth opportunity for WPP and POSSIBLE. Our M&A teams in London and Munich worked closely to deliver this and it was excellent to combine the strength of each.”

Olswang Partner and Head of Corporate Mark Bertram led the deal from London with assistance from Corporate Associates Philip Walton and Rebecca Davis. Olswang Munich Corporate Partner Robert Heym and Counsel Theresia Gondro provided Conrad Caine with German corporate law advice and Counsel Oliver Heeder provided German employment law advice.