Global law firm Ropes & Gray has advised Bridgepoint Development Capital – another new client for the firm - on its sale of Inspired Thinking Group (ITG), a UK-headquartered technology-led provider of outsourced marketing services, to Equistone Partners Europe.

ITG helps global brands and retailers, such as Heineken, Audi and Puma, to deliver their multi-channel marketing more efficiently and effectively, utilizing its proprietary software platform, “MediaCentre.” The financial terms of the deal, which announced on 10 October, have not been disclosed.

The Ropes & Gray team was led by London-based private equity partner Helen Croke. Other members of the team included private equity associates Phil Fogarty and Karla Aglugub, both based in London.

Bridgepoint is the fifth new client for the firm’s London private equity team to have been announced since June 2017.  The firm has also advised:

    Exponent Private Equity on its sale of Pattonair to Platinum Equity.
    Pulsant on its acquisition of LayerV, a specialist public cloud solution integration company.
    Oakley Capital Investments on its investment in TechInsights, a US technology company that offers intellectual property consulting, patent brokerage services, and technical analysis.
    Intermediate Capital Group (ICG) on the $5.3bn consortium buyout of Visma, Europe's largest ever software buyout.