Shoosmiths advises NVM Private Equity on investment into Netmums founder's new venture
National law firm Shoosmiths has advised NVM Private Equity (NVM) on their £2m investment of development capital into Channel Mum Limited, an online multi-channel network video blog community network for parents.
Channel Mum was founded in 2015 by Siobhan Freegard, who also co-founded Netmums, and is aimed at millennial mums and mums-to-be. Siobhan recognised the growing trend of searching YouTube for information on parental guidance and saw the opportunity for a platform to present an 'honest, authentic face of parenting'.